Membership Communications Specialist

Posted 
October 26, 2022

Overview

Coordinate the communications needs of the membership team by building and managing email marketing campaigns, including fundraising campaigns, automations, ad hoc campaigns and communications for other teams within Philanthropy. Inform email strategies with robust email tracking and reporting and an understanding of email marketing best practices. Collaborate with teams across the organization to develop communications journeys for CPM audiences. Extract, transform and deliver data and reporting for mail and email marketing campaigns. Demonstrate CPM’s values of integrity, community, innovation and diversity.

Hourly Rate: $27.00-$29.75

Seattle, hybrid schedule with weekly days onsite and others remote

Proof of vaccination required for employment

CPM offers competitive benefits to team members working 20 hours or more a week. Benefits include:

· 11 paid holidays

· 1 personal holiday

· 4 weeks of Paid Time Off (PTO) to start

· Half-day Fridays during Summer

· Company-matched 401(k) Retirement Plan that is fully-vested immediately

· Employee Assistance Program (EAP)

· Medical 

· Dental

· Vision 

Cascade Public Media is committed to building a team that represents a diversity of thought, experience and personal background. Our organization serves a diverse community, in terms of ethnicity, class, culture, language, sexual orientation and disabilities and we are committed to increasing diversity and inclusion amongst our staff population. We encourage everyone interested in this role to apply even if you don’t meet all of the requirements.

KEY RESPONSIBILITIES/DUTIES

  • Build and repair programmatic email sends to include email automations and journeys 
  • Support the Membership Campaign Project Manager in strategizing and creating robust email campaigns for quarterly fundraising efforts using best practices and available data
  • Use A/B testing to continue to improve email response, segmentation and email formatting
  • Work with teams in Marcom and Audience Engagement to develop consistent branding and content in communications journeys for CPM audiences and members
  • Build reports in Salesforce to create heavily segmented lists used in email sends
  • Use tools like Data Loader to add contacts to email sends 
  • Manage Email marketing analytics and reports
  • Provide occasional support with email copywriting
  • Ensure membership email schedules are up-to-date on shared intranet calendar
  • Support the work of the entire philanthropy team as it relates to sending stewardship and cultivation emails
  • Create and manage segmented lists for direct mail vendor, which includes data extraction, transformation and delivery of data formatted according to vendor specifications
  • Provide direct mail campaign responses and revenue reports to direct mail vendor per their specifications
  • Collaborate with other team members to foster a positive and productive culture and contribute toward the overall growth of the CPM
  • Other duties, responsibilities and activities may change or be assigned at any time with or without notice

REQUIRED SKILLS/ABILITIES

  • Ability to manage multiple email campaigns for multiple brands and initiatives in a high-output environment; being flexible to the needs of the team and able to prioritize work
  • Solid understanding of relational databases / CRMs 
  • Strong analytical skills
  • Technical proficiency, ability to learn new platforms
  • Detail-oriented, meticulous, able to check work

EDUCATION AND EXPERIENCE

  • Minimum 2 years experience with nonprofit CRM; including intermediate reporting abilities (Salesforce or ROI preferred)
  • 2 years experience with Salesforce Marketing Cloud, Engaging Networks or other enterprise level mail sending platform (Mailchimp, Constant Contact, etc.)
  • Experience with large Salesforce data sets
  • Experience in using Data Loader preferred
  • Experience in fundraising and/or marketing is a plus
  • Proficiency with Microsoft Suite, especially Excel

PHYSICAL REQUIREMENTS

  • Ability to view data on a computer screen for long periods of time
  • Ability to regularly type on a keyboard 
  • Ability to sit or stand for extended periods