Newsletter Editor

Posted 
November 10, 2021

Overview

The Newsletter Editor is largely responsible for managing newsletter subscriber growth, retention and engagement. It also includes some content creation and contributing toward reader engagement strategies across multiple digital channels. The audience engagement team directly supports organizational efforts to expand our reach across the Pacific Northwest, foster and drive civic engagement, and inspire a smarter world.  

Salary Range: $61,000-$65,000

Benefits information can be found here

Seattle, Temporarily remote in WA State

Proof of vaccination required for employment

KEY JOB RESPONSIBILITIES 

I.  Manage  

  1. Play a pivotal role in the planning, production and publishing of Crosscut newsletters     
  2. Track newsletter analytics and reader input in order to seize on new opportunities for Crosscut to be even more impactful with reach and reporting
  3. Develop and distribute regular reports on newsletter performance metrics and trends to department leadership. Be prepared to lend recommendations on related areas of audience engagement and building audience trust

II. Coordinate and Administer

  1. Optimize cadence and delivery of newsletters to gain new readers, and grow and sustain our cohort of loyal readership. Refine and optimize current newsletter products, and pitch and help produce new newsletter products by working with the newsroom and various CPM departments (Membership, MarCom, Events, etc.)      
  2. Manage and advance content creation workflows and procedures
  3. Copy edit newsletter content for style, grammatical clarity and reader impact
  4. Schedule the next morning’s content to publish on Crosscut.com. (This role has the last look at unpublished work each evening, so this person sets up the site for the next day.)

III. Innovate

  1. Follow digital media trends, test innovative ideas, explore new tools and implement best practices for newsletter production and engagement
  2. Use analytic tools to create data-driven reports on newsletter performance from prisms of new audience acquisition, retention of loyal subscribers and conversion of subscribers into supporting members of Crosscut and CPM
  3. Coach newsroom staff to bring more depth of knowledge about newsletters and work with some of the reporters who might be interested in developing beat newsletter products
  4. Work with the Audience Engagement Manager and other departments to connect Crosscut’s work with its sister organization, KCTS 9, and cross-pollination work and audiences
  5. Other duties, responsibilities and activities may change or be assigned at any time with or without notice

EDUCATION AND EXPERIENCE

  1. Bachelor’s Degree in Journalism, Communication or related field, or equivalent experience, required 
  2. Two or more years of newsletter production and management. While experience in a newsroom is preferred, it is not a requirement
  3. Strong news judgment and a deep interest in the news. Familiarity or ability to learn and adhere to the SPJ Code of Ethics
  4. Prior experience using digital media for philanthropy preferred
  5. Ability to manage short and long-term projects in an environment with shifting deadlines
  6. Strong project management experience, organizational skills, and accountability required
  7. Deep knowledge of newsletters and email analytics using tools. Experience in Google Analytics preferred
  8. Strong collaboration and communication skills and embrace of industry tools including Slack, Trello and Google Familiarity with Marketing Cloud and Salesforce is a plus
  9. Excellent written and verbal communication skills required
  10. Knowledge of AP style, impeccable grammar and copy editing skills

PHYSICAL REQUIREMENTS 

  1. Ability to work some evenings, weekends and holidays as needed
  2. Ability to regularly type on a keyboard
  3. Ability to view data on a computer screen for long periods of time

Cascade Public Media is committed to building a team that represents a diversity of thought, experience and personal background