Crosscut Brand Resources

Brand Style Guide

Please refer to this document for complete instructions on how to correctly apply Crosscut brand assets.

Logo Colors

 
Puget Blue
RGB:
23, 44, 59
Hex:
172c3b
CMYK:
89, 69, 51, 50
Pantone:
303
 
Lake Blue
RGB:
99, 201, 215
Hex:
60c9d6
CMYK:
56, 0, 16, 0
Pantone:
3105
 
White
RGB:
255, 255, 255
Hex:
ffffff
CMYK:
0, 0, 0, 0
Pantone:
000

Additional Brand Colors

 
Rocky Green
RGB:
195, 217, 58
Hex:
c3d93a
CMYK:
28, 0, 95, 0
Pantone:
382
 
Goldenrod
RGB:
244, 193, 67
Hex:
f4c143
CMYK:
4, 24, 85, 0
Pantone:
114
 
Rainier Cherry
RGB:
250, 103, 75
Hex:
fa674b
CMYK:
0, 75, 72, 0
Pantone:
1645
 
Black
RGB:
0, 0, 0
Hex:
000000
CMYK:
0, 0, 0, 100
Pantone:
6

Typography

Crosscut uses the Poxima Nova type family for the majority of applications.

The quick brown fox jumps over the lazy dog.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789!@#$%^&*()_=+

Logos

Default

This is the preferred usage of the Crosscut logo. Used in majority of circumstances.

With CPM lockup

Used to promote connection to CPM at larger sizes (See Minimum Logo Sizes page of Crosscut Branding Guidelines). At smaller sizes, “A service of Cascade Public Media” should appear in text on the same piece.

With tag-line

For use in selected pieces. Consult contacts listed at the end of the Crosscut Brand Guidelines for usage guidelines.

KCTS 9 lockup

Used for stationery, internal communication documents, and community events.

Crosscut Mark

Used primarily for social media and online icon usage.